Ptilotus whitei

About

Ptilotus whitei is a species of flowering plant of the family Amaranthaceae and is endemic to Central Australia. It is a dense, rigid, sometimes widely-branched, low or erect shrub with glabrous, sometimes glaucous stems, sessile, bluish or greyish green, narrowly to broadly egg-shaped leaves, and hairy pink or purplish flowers arranged in hemispherical or conical heads.

Summary from Wikipedia