Ptilotus eriotrichus

About

Ptilotus eriotrichus is a species of flowering plant in the family Amaranthaceae and is endemic to the south-west of Western Australia. It is a prostrate to erect or scrambling shrub with wiry stems, egg-shaped to lance-shaped stem leaves that are densely hairy on the lower surface, and white, oval, hemispherical or cylindrical spikes of flowers.

Summary from Wikipedia