Ptilotus angustifolius

About

Ptilotus angustifolius, commonly known as regal fox tails, is a species of flowering plant in the family Amaranthaceae and is endemic to South Australia. It is a low, bushy herb with several stems, narrowly egg-shaped leaves at the base of the plant, oval, intensely fragrant spikes of purple flowers and cylindrical heads of many long, hairy fruits.

Summary from Wikipedia