Melaleuca eulobata

About

Melaleuca eulobata is a plant in the myrtle family, Myrtaceae and is endemic to the west coast of Western Australia. It is a shrub resembling Melaleuca campanae with its heads of pink flowers in late spring but is distinguished from that species by its sepals - in M. campane these are reduced to a ring of tissue but M. eulobata has distinct calyx lobes.

Summary from Wikipedia