Marrubium acetabulosum

About

Pseudodictamnus acetabulosus, the Greek horehound, is a species of flowering plant in the family Lamiaceae, native to south-eastern Greece, Crete, and western Turkey. It is a compact, evergreen subshrub growing to 0.5 metres (20 in). Upright woolly grey shoots turn to rounded grey-green leaves, bearing whorls of small pink flowers with funnel-shaped green calyces in late summer and autumn. It is tolerant of poor soil and drought, and often used in cultivation as groundcover.

Summary from Wikipedia