Maireana ciliata

About

Maireana ciliata, commonly known as fissure weed or hairy bluebush, is a species of flowering plant in the family Amaranthaceae and is endemic to Australia. It is a low-lying to erect perennial with woolly branches, narrowly oblong leaves, bisexual, densely hairy flowers arranged singly, and a hairy, lens-shaped, winged fruiting perianth.

Summary from Wikipedia