Lysiosepalum aromaticum

About

Lysiosepalum aromaticum is a species of flowering plant in the family Malvaceae and is endemic to a small area in the south-west of Western Australia. It is thick, bushy shrub with a strong, aromatic scent, most parks covered with white, star-shaped hairs and red-tipped, club-shaped hairs, and has egg-shaped to broadly egg-shaped leaves and pinkish-purple flowers usually in groups of two to four.

Summary from Wikipedia