Fouquieria columnaris

About

Fouquieria columnaris, the Boojum tree or cirio is a tree in the ocotillo family, whose other members include the ocotillos. Some taxonomists place it in the separate genus Idria. It is nearly endemic to the Baja California Peninsula, with only a small population in the Sierra Bacha of Sonora, Mexico. The plant's English name, Boojum, was given by Godfrey Sykes of the Desert Laboratory in Tucson, Arizona, and is taken from Lewis Carroll's poem "The Hunting of the Snark".

Summary from Wikipedia