Echium judaeum

About

Echium judaeum, commonly known as the Judean viper's bugloss, is an annual plant endemic to southern Lebanon, southern Syria, Israel and Jordan, of the Boraginaceae family, and which, like other herbaceous flowering plants of the same genus, derives its name from the style's resemblance to the forked-tongue of a serpent during the flower's pistillate-stage of development.

Summary from Wikipedia