Cyclopia pubescens

About

Cyclopia pubescens, commonly known as Algoa honeybush or fluffy honeybush, is a shrub belonging to the genus Cyclopia. The species is endemic to the Eastern Cape and occurs in Port Elizabeth. The plant has a range of less than 67 km2 and has already lost 80% of its habitat to development, crop cultivation and invasive plants. There are currently eleven fragmented subpopulations remaining that are monitored by the Custodians of Rare and Endangered Wildflowers, a volunteer group. Some of the subpopulations are threatened by swamp rats and even residents who cut grass. The plant is part of the fynbos.

Summary from Wikipedia