Balmea

About

Balmea is a monospecific genus of flowering plants in the family Rubiaceae containing the single species Balmea stormiae. It is native to El Salvador, Guatemala and Mexico. It is locally known as ayuque. It is conical in shape and used as a Christmas tree in parts of Mexico. Because populations are depleted by this overharvest, this species is threatened with extinction.

Summary from Wikipedia